Social Media Strategy
Planning your goals and the tactics to achieve them, choosing the platforms and setting up reports to track the progress.
Together with you we set up your individual social media strategy based on your goals, the platform we choose and your personal expertise. We build yourself an expert brand on social media to position yourself in the niche you want to be known in. We also select tactics and steps to achieve your goal and track the progress with relevant key performance indicators (KPIs) to double check the progress.
Defining your target group, grow your audience and plan the interaction with your new connections. Planning the ideal customer journey.
We define your target group based on your ideal mandate, we grow the audience on social media in your qualified community. Creating content is one step, but we also need to plan interactions with your exisiting and new connections to create a bond within your community and get to know each other. We also plan the ideal mandate journey from getting aware of your profile to using your services and help. Your community needs to know you as an expert in your specific field and your knowledge has to be verified to build up trust.
Defining content types, planning the content and the ressources. Setting up an interaction and growth strategy for your social media profile.
Based on your individual social media strategy that we set up in the beginning, we define content types that you want to publish on your social media channels. We need to plan your content, the professional ressources we will use and set up an interaction strategy to get in touch with your community. Together with that comes the growth strategy of your social media profile.
Helping you to establish an employer brand and attract candidates passively and via Active Sourcing.
Because of the great availability of jobs and job offers, employees don’t rely on your website or name anymore. They want to get to know the employer brand and values within a company. They inform themselves on social media channels and get in touch with employees of the company. Therefore positioning yourself and the employer brand on social media is unevitable! We help you to establish an employer brand and attract candidates passively and via Active Sourcing.
Helping you from the first basic steps until you feel comfortable on social media. Helping you to achieve the goals we set up in the social media strategy.
You don’t need to take all steps on social media alone. We are here for helping you from the first basic steps until you feel comfortable on social media and you know your interaction habits and how to publish content. Helping you to achieve the goals we set up in the social media strategy is our first piriority.
We provide you with a selection of tutorials for every step of your social media journey. The tutorials include basic knowledge and also real life examples
We provide you with a selection of tutorials for every step of your social media journey. The tutorials include basic knowledge and also real life examples. By making use of the tutorials you will understand what we do on social media, why the different steps are relevant and how to position yourself as an expert. You will also learn how to make use of social media for your business and how to take the steps by yourself in the future.